The Palace Hotel (Lotte New York Palace)
About This Location
Home to the van der Woodsen and Bass families in the early seasons, The Palace Hotel (now the Lotte New York Palace) defined the show's ultra-luxury aesthetic. This is the iconic 'Serena Van Der Woodsen hotel' — the glamorous address where Serena lived with her family while their main residence was being renovated. The hotel's stunning courtyard, opulent lobby, and grand suites perfectly embodied the extravagant lifestyle of Manhattan's elite. One memorable scene features Dan trying to sneak a Christmas tree through the lobby as a romantic gift for Serena. Insider tip: The Lotte New York Palace goes all out with Christmas decorations in December, making it a must-visit during the holidays.
Featured Scenes & Episodes
The van der Woodsen family suite where Serena and Eric lived with Lily (Seasons 1–2), Dan sneaking in a Christmas tree for Serena, Chuck and Bart Bass's power struggles in the lobby, Lily and Rufus's secret encounters, the pilot homecoming scene, Thanksgiving and Christmas episodes, charity gala scenes, and Bart Bass's office confrontations. Over 40 scenes were filmed here.
