Harry Winston

About This Location

Harry Winston, the legendary 'King of Diamonds' jeweler on Fifth Avenue, plays a significant role in Gossip Girl when Chuck Bass purchases Blair's engagement ring here. The store's reputation as the ultimate destination for high-end jewelry — frequented by royalty, celebrities, and Manhattan's wealthiest families — made it the only logical choice for a Bass family engagement ring. The Fifth Avenue flagship store's discreet, appointment-only atmosphere perfectly suits the show's portrayal of ultra-luxury New York life.

Featured Scenes & Episodes

Chuck Bass purchasing Blair's engagement ring (S6), references to Harry Winston as the ultimate jeweler, and establishing shots of Fifth Avenue's luxury retail corridor alongside Tiffany's and Bergdorf's.

Map & Directions