Bergdorf Goodman

Shopping

4.4· 5600 reviews

754 5th Ave, New York, NY 10019Seasons 1, 2, 3, 4, 5, 6

Bergdorf Goodman - Gossip Girl filming location NYC

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About This Location

Bergdorf Goodman, the legendary luxury department store on Fifth Avenue, was referenced and featured throughout Gossip Girl as the ultimate shopping destination for the Upper East Side elite. Blair Waldorf's shopping trips to Bergdorf's were a defining character trait, and the store's elegant window displays and exclusive designer collections embodied the show's fashion-forward identity. For fans of the show, a visit to Bergdorf's is an essential part of the Gossip Girl experience.

Featured Scenes & Episodes

Blair's shopping excursions with Serena, Eleanor Waldorf's fashion industry connections, references to Bergdorf's as the gold standard of Manhattan retail, window shopping scenes on Fifth Avenue, and establishing shots of the characters' luxury lifestyle.

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Nearby Locations

Grand Army Plaza (5th Ave & Central Park South) at Grand Army Plaza, 5th Ave, New York, NY 10019 - Gossip Girl Tours NYC filming location

Landmark

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G4.6(2,400)

Grand Army Plaza (5th Ave & Central Park South)

Grand Army Plaza, the elegant public square at the intersection of Fifth Avenue and Central Park South, served as a frequent filming location for Gossip Girl. The plaza features the Pulitzer Fountain — the exact spot where Blair and Serena steal Eleanor Waldorf's clothes and stage their own hilarious photo shoot, one of the show's most fun and lighthearted scenes. The gilded statue of Civil War General William Tecumseh Sherman guards the entrance to Central Park, and The Plaza Hotel rises dramatically behind the fountain. While the fountain itself is modest, its setting in front of The Plaza makes it one of the most photographed spots in Manhattan.

Grand Army Plaza

Harry Winston at 718 5th Ave, New York, NY 10019 - Gossip Girl Tours NYC filming location

Shopping

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G4.6(1,200)

Harry Winston

Harry Winston, the legendary 'King of Diamonds' jeweler on Fifth Avenue, plays a significant role in Gossip Girl when Chuck Bass purchases Blair's engagement ring here. The store's reputation as the ultimate destination for high-end jewelry — frequented by royalty, celebrities, and Manhattan's wealthiest families — made it the only logical choice for a Bass family engagement ring. The Fifth Avenue flagship store's discreet, appointment-only atmosphere perfectly suits the show's portrayal of ultra-luxury New York life.

718 5th Ave

Henri Bendel (now closed) at 712 5th Ave, New York, NY 10019 - Gossip Girl Tours NYC filming location

Shopping

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Henri Bendel (now closed)

Henri Bendel, the iconic Fifth Avenue boutique known for its brown-and-white striped shopping bags, was a favorite of Gossip Girl characters and appeared in several episodes. Though the store permanently closed in 2019, during the show's run it was a beloved Manhattan institution and a symbol of accessible luxury. Blair and Serena were frequently seen carrying Bendel bags, and the store represented the aspirational shopping culture that defined the show.

712 5th Ave

Bergdorf Goodman

About This Location

Featured Scenes & Episodes

Map & Directions

Nearby Locations

Grand Army Plaza (5th Ave & Central Park South)

Harry Winston

Henri Bendel (now closed)

Gossip Girl Tours

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