McNally Jackson Books

Landmark

4.6· 900 reviews

52 Prince St, New York, NY 10012Seasons 3, 4, 5

McNally Jackson Books - Gossip Girl filming location NYC

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About This Location

McNally Jackson, the beloved independent bookstore in SoHo, appeared in Gossip Girl during Dan Humphrey's literary journey. As an aspiring writer, Dan frequented bookstores and literary events, and McNally Jackson represented the authentic, intellectual New York that contrasted with the Upper East Side's material excess. The store's warm, book-lined interior and vibrant literary community made it a natural fit for Dan's character.

Featured Scenes & Episodes

Dan's book browsing and writing inspiration scenes, literary event sequences, Dan's book launch party, and scenes establishing his identity as a writer and intellectual in contrast to the Upper East Side world.

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Nearby Locations

Butter Restaurant at 70 Lafayette St, New York, NY 10013 - Gossip Girl Tours NYC filming location

Nightlife

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Butter Restaurant

Butter, the trendy restaurant and lounge in NoHo, was a real-life hotspot that appeared in Gossip Girl as a go-to venue for the characters' nightlife adventures. Known for its chic interior and celebrity clientele, Butter perfectly embodied the exclusive, velvet-rope nightlife that Gossip Girl portrayed. The restaurant's dim lighting, plush seating, and sophisticated atmosphere made it an ideal filming location for scenes involving parties, dates, and late-night drama.

SoHo Cast-Iron District

SoHo's historic cast-iron district, with its cobblestone streets and designer boutiques, served as a frequent filming location for Gossip Girl's downtown shopping and social scenes. The neighborhood's unique blend of art galleries, luxury retail, and architectural beauty — featuring the world's largest collection of cast-iron buildings — made it the perfect setting for scenes showing characters venturing south of their Upper East Side comfort zone. SoHo's trendy boutiques on Broome, Spring, and Prince Streets were used for shopping montages, and the area's artistic energy contrasted beautifully with the more conservative uptown world. For fans, walking the cobblestone blocks between Broadway and West Broadway is like stepping into the show.

Broadway & Prince St

Bleecker Street Subway Station at Bleecker St & Lafayette St, New York, NY 10012 - Gossip Girl Tours NYC filming location

Landmark

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Bleecker Street Subway Station

The Bleecker Street subway station provided the setting for one of Gossip Girl's most charming fish-out-of-water scenes: Nate Archibald attempting to teach Blair Waldorf how to ride the subway. For Upper East Siders who travel exclusively by town car and taxi, the subway represents an entirely foreign world. Blair's discomfort with public transportation — and Nate's patient attempts to normalize it — perfectly captured the show's comedy of privilege. The station is located in the heart of Greenwich Village, near Magnolia Bakery (made famous by Sex and the City), making it a double TV-location stop.

Bleecker St & Lafayette St

McNally Jackson Books

About This Location

Featured Scenes & Episodes

Map & Directions

Nearby Locations

Butter Restaurant

SoHo Cast-Iron District

Bleecker Street Subway Station

Gossip Girl Tours

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