Ladurée SoHo
About This Location
Ladurée, the legendary Parisian pâtisserie famous for its pastel-hued macarons, was referenced throughout Gossip Girl and became inseparable from Blair Waldorf's aesthetic. While the SoHo location opened after the show ended, the brand's connection to Blair — who adored all things French and Audrey Hepburn-esque — made Ladurée macarons a Gossip Girl icon. Blair's love of Ladurée macarons was mentioned multiple times, and the distinctive pastel green boxes became a visual shorthand for her refined, Paris-obsessed tastes. Visiting Ladurée SoHo is essentially a pilgrimage for Blair Waldorf fans.
Featured Scenes & Episodes
Multiple references to Ladurée macarons as Blair's favorite treat, gift-giving scenes involving the signature boxes, and the brand's association with Blair's French sophistication and her Season 4 Paris storyline.
