Barneys New York (now closed)

About This Location
Barneys New York, the luxury retailer that closed in 2020, was frequently referenced in Gossip Girl as a top shopping destination. The Madison Avenue flagship store was a temple of high fashion and a favorite of Blair Waldorf, Serena van der Woodsen, and their mothers. Barneys represented cutting-edge fashion taste, and its annual warehouse sale was a cultural event in the show's universe.
Featured Scenes & Episodes
Shopping references, fashion advice scenes, Eleanor Waldorf's fashion industry connections, and establishing the characters' sophisticated fashion knowledge. Barneys bags and references appeared throughout all seasons.


