W Hotel Union Square

About This Location

The W Hotel at Union Square appeared in Gossip Girl as a downtown party venue and a sleek alternative to the traditional uptown hotels. The hotel's modern, design-forward aesthetic and its buzzy lobby lounge represented the younger, trendier New York nightlife scene that characters like Serena and Chuck would occasionally venture downtown to experience. The Union Square location — at the crossroads of downtown and midtown — symbolized the meeting point between the show's different social worlds.

Featured Scenes & Episodes

Downtown party scenes, nightlife sequences set outside the Upper East Side, and establishing shots showing characters venturing beyond their usual uptown haunts.

Map & Directions